A Personalized Ecommerce Platform: Innovation and Versatility
Siroko’s decision to move away from Shopify stemmed from an in-depth analysis of its growing needs and future vision. Consequently, they opted to build their own platform—one that not only meets current demands but is also prepared to scale with their ambitious expansion plans.
The new tool offers an optimized and personalized experience for Siroko’s users, featuring intuitive and rapid navigation along with a responsive design that ensures exceptional performance on any device. This upgrade not only boosts page performance but also increases loading speed—a crucial factor in reducing bounce rates and enhancing conversion.
Javier Fernández, CTO of Siroko, emphasizes:
“This platform is not just a technological change; it is a new strategic pillar for Siroko. We have designed a robust and flexible solution that will allow us to quickly adapt to market needs and, above all, offer our customers an exceptional shopping experience.”
Integration of Adyen: Security and Versatility in Payment Methods
To guarantee a completely secure and smooth payment experience, Siroko has integrated Adyen, recognized as one of the most powerful and reliable payment platforms. With this integration, multiple payment methods are enabled, adapted to the local preferences of each market, accepting credit cards, digital wallets, and other alternative options—all with support for various currencies.
This capability not only enriches the user experience but also enhances conversion in international markets by overcoming previous transaction barriers.
Comprehensive Management of Logistics, Inventory, and Stores
A key element of Siroko’s new environment is its proprietary system for managing logistics, inventory, and stores, developed by Techpump. This custom solution allows for:
- Real-time inventory management: Optimizing stock based on demand.
- Logistics automation: Increasing efficiency in processing and shipping orders.
- Centralized store control: Facilitating coordinated and streamlined management across various sales channels.
Cristina Cecín, Operations Director at Siroko, states:
“The automation and centralized control we have implemented are fundamental to our operational efficiency. With this new platform, we not only enhance internal management but also ensure that every customer receives their order quickly and accurately.”
Optimization for Search Engines, Multilingual Integration, Multiple Currency Support, and Enhanced User Experience
The new Siroko platform has been built with a strong focus on SEO and international performance. Its features include:
- Advanced SEO optimization: Boosting organic search positioning on major search engines.
- Multilingual support: Delivering a localized user experience that improves accessibility in various markets.
- Adaptation to multiple currencies: Simplifying the shopping experience across different regions.
Furthermore, the platform includes an advanced system for managing users, collections, and products, thereby enhancing the personalization of the shopping experience.
A Future Filled with New Technological Products
This platform change marks just the beginning of a new phase for Siroko in the ecommerce landscape. The company has announced that new in-house technological products will soon be integrated in close collaboration with Techpump, reaffirming its commitment to innovation and user experience.
These upcoming updates are expected to feature AI-based tools for personalized recommendations, predictive trend analysis, and an even more seamless omnichannel experience.
In Conclusion: Siroko Revolutionizes Ecommerce as We Knew It
With this new platform, Siroko establishes itself as a benchmark of innovation in ecommerce, demonstrating its capacity to evolve and adapt in an increasingly competitive market. This transformation not only improves the user experience but also positions the company for future growth and international expansion.
Siroko has taken a decisive step by moving away from Shopify and reinventing its ecommerce model. With ongoing collaboration with Techpump, the future promises to be full of new opportunities and technological advances.